Aqpik Jam is a special opportunity for many Northern musicians to perform for the public, showcasing their talents whether in the sphere of traditional, contemporary, gospel, country or rock music. Aqpik Jam is also an opportunity for families who haven't seen one another for a long time to reunite and have some good-ol' fun.
Many now-recognized performers had their start at Aqpik Jam, including the Kuujjuaq Youth Group. The music festival was created to celebrate and acknowledge musicians with their roots in Inuit culture and has grown to include Canadian pop and tribute bands. Since 1996, the number of musicians, artists and tourists that come every year to Kuujjuaq for the Aqpik Jam Music Festival has steadily increased.